How it works: an AI-native business on one brain

An AI-native business runs on one brain.

Not a chat window you keep re-explaining things to. One central place where your knowledge and your work live, where every tool is connected, and where AI employees pick up real work and bring it back for your approval. This is how my business runs today, and what I set up for yours.

What is inside

Four parts. Each one is plain files and tools you already know, set up so they work as one.

The brain

Your processes, offers, decisions, voice and the work in progress, in one place the whole team reads before doing anything. It grows every day, and nothing is asked twice.

Connected tools

Slack, Gmail, calendar, payments, contacts, the website. The brain reads them and writes back to them, so nothing is copy-pasted from one tool into another.

AI employees

Each one has a real job description and a schedule. Strategy, operations, copy, building, research, order. They work from the brain and wait for your approval.

Your dashboard

One screen that shows what the team did, what waits for your approval and what needs a decision. You read, you approve, you decide. You do not write.

A day with the system

This is how my own business runs today, on the same setup I build for you.

03:35, before you are up

The strategist reads everything

Sarah reads the whole brain and writes the strategy brief: what is working, what is not, and the one decision that needs you.

Over your coffee

One message in Slack

Maya's morning message: your priorities today and the decisions the team needs from you. You answer in one line.

During the day

The team acts, you approve

Your answer is picked up within minutes. Drafts, pages and follow-ups wait for your approval in the dashboard. You approve, you do not write.

At night

The brain is tidied

Aria files what was learned and decided where the team will find it, so nobody asks you the same question twice.

Map your core processes, step by step.

If your processes are not described and mapped properly, the brain will not work the way you want it to, and your AI employees will still feel like they do not get you and your work. That is why every build starts with an audit of your processes, and why the cohort teaches this first. The tools are the easy part.

Do it with me

I set up your AI-native business

For small businesses where everything still runs through the founder, roughly 3 to 20 people.

It starts with the AI Opportunity Audit: one week, your core processes mapped in full depth, quick wins named. You keep the map even if you stop there.
Then I build your brain and hire your first AI employee together with you, for the one problem the audit names.
You learn to run it with me beside you. Afterwards, a monthly retainer keeps it healthy if you want that.

Audit €2,700Credited toward the build if you go on within 30 days. The build is quoted after the audit.

Write to me → How the build works →

Build it yourself, with me

Build Your Second Brain cohort

For advanced AI users who want to build it with their own hands, live with me.

Wednesdays 3, 10 and 17 February 2027, 6 p.m. CET. Three live sessions of two hours, recordings included.
You build parts of your own second brain live, in small breakout rooms, and learn to set it up step by step.
You also learn how to build one for your own clients.

€447 until Friday 6 NovemberThen €647. One deadline for everyone.

See the cohort →

Start with Claude

Claude Bootcamp for Solopreneurs and Small Businesses

For solopreneurs and small companies that want Claude set up as the system the business runs on.

Tuesday 19, Wednesday 20 and Thursday 21 January 2027, 6 to 8 p.m. CET (12 to 2 p.m. ET).
Six hours live and hands-on. You build parts of your own Claude setup on your real work, with my support in small breakout rooms.
Recording included, plus a WhatsApp group with me for one month after.

€197Claude Lovers Club members pay €147.

Reserve your seat →

The build, step by step

For small businesses where everything still runs through the founder, roughly 3 to 20 people. You get your brain plus your first AI employee, hired together with you, fixing one problem the audit names.

AI Opportunity Audit One week, €2,700

I interview you and your people and map two to four of your core processes in full depth. You get the map, corrected procedures, two or three quick wins, and a plan of which AI employees you need and in what order.

You keep all of it even if you stop here. If you go on within 30 days, the audit is credited toward the build.

The build

From your mapped processes and your procedures I build your brain: the structure, the context your AI employees read, the connections to your tools. You hand over what you have; I do the building.

Your first AI employee, hired together

We hire your first AI employee side by side, for the one problem the audit named. You see how hiring works, so you can add more later on your own.

Learn to run it, with me beside you

I teach you the setup and how to use it day to day, then a period of assisted running while the system settles into your real week.

Keep it healthy Optional, €1,500 a month

Two office-hours calls a month, questions answered within two business days, a monthly health check with small fixes on the spot, and a heads-up when Claude changes something that matters to you. Month to month.

Write to me with two lines about your business and what eats your week. I answer personally.The build itself is quoted after the audit, on the value to your business, never on hours.

Write to me about the build →